The Growth Chick Playbook

Automation Doesn’t Replace Strategy

Automation Doesn’t Replace Strategy -- It Amplifies It I’m not anti-automation. I’m anti-automation before understanding. Meta’s Advantage+ campaigns and broad targeting can work extremely well. But only after you’ve earned them. Automation...

Automation Doesn’t Replace Strategy

Automation Doesn’t Replace Strategy -- It Amplifies It I’m not anti-automation. I’m anti-automation before understanding. Meta’s Advantage+ campaigns and broad targeting can work extremely well. But only after you’ve earned them. Automation...

LPs Beat Creative Testing

Why Landing Page Testing Beats Creative Testing When CAC Is Too High If your CAC is rising, most teams test new creative. Sometimes that works. But if you're using tried-and-true...

LPs Beat Creative Testing

Why Landing Page Testing Beats Creative Testing When CAC Is Too High If your CAC is rising, most teams test new creative. Sometimes that works. But if you're using tried-and-true...

Creative Fatigue is NOT the Problem

Creative Fatigue Is Overblown. Portfolio Imbalance Is the Real Problem. Every time performance dips in a Meta account, the first diagnosis is creative fatigue. Sometimes that’s true. Most of the...

Creative Fatigue is NOT the Problem

Creative Fatigue Is Overblown. Portfolio Imbalance Is the Real Problem. Every time performance dips in a Meta account, the first diagnosis is creative fatigue. Sometimes that’s true. Most of the...

You Don't Need a Dashboard

You Don't Need a Dashboard Most dashboards are beautiful. Most of them are also useless. They abstract the numbers. They hide the math. They turn business performance into colored boxes...

You Don't Need a Dashboard

You Don't Need a Dashboard Most dashboards are beautiful. Most of them are also useless. They abstract the numbers. They hide the math. They turn business performance into colored boxes...