Effective growth starts with understanding the business, its ideal customers, and what's driving acquisition today. From there, a strategic testing roadmap guides media buying and creative.
Most startups hire for media buying and creative. I build the strategy that makes them work together.
DTC growth
Average efficiency gain while scaling spend
Paid media managed across Meta, TikTok and Google
Revenue driven for startups and scaling brands
Brands I've supported: hims, hers, Nom Nom, Quince, Madison Reed, Rocksbox, ARMRA, Kate Farms, The Inkey List, Andie Swim, PAKA, Kettle & Fire, PROVEN, Oshi Health, Sunsoil, Papa & Barkley, PetCareRx, hanni, Hearth Display, Averr Aglow, Piction Health, UJJI, Noteworthy, Dear Brightly.
The honest bit
Your media buyer is probably good. Your creative team might be great. They keep the ads running and the reporting current. Then CAC starts climbing, creative plateaus, and you get pulled back in to troubleshoot.
The work didn't fail. It stalled because no one senior was building the system around it: setting the strategy, pressure-testing decisions and connecting what the ads say to what the numbers show.
I work across multiple brands at a time, so I see what's working across DTC in real time. I bring that pattern recognition into your business as a senior thought partner for your team.
Make your team better, fill the gaps they don't have capacity for, and build something that runs with or without me.
Ways to work together
A senior set of eyes on your account, creative and landing page, delivered in 5 business days.
GuaranteeIf I don't find at least 3 changes worth testing, you don't pay.
Hire me within 30 days and the full $1,500 is credited to your first month.
See the Growth AuditI plug into your team as the senior growth partner your media buyer and creative team don't have: someone to set the strategy, pressure-test decisions, spot the gaps and build the systems that make good work repeatable.
Best forFounders with a media buyer or marketing hire in place who want a senior layer around them without another full-time salary.
Scoped together on a fit call.
See the EmbedResults
Revenue in two years, before the Mars acquisition
Owned the biggest growth channels and held $2M+ a month in spend through iOS 14.
While doubling spend in 6 weeks
Restructured the account so budget could scale without giving back efficiency.
Scaled from $8K to $80K a month
Grew spend tenfold while bringing acquisition costs down.
Below target CAC
Cracked DTC for an education-heavy product with a longer sales cycle.
Non-brand Google volume
More qualified search traffic without paying more for each customer.
TikTok revenue
Launched the brand on TikTok and scaled it into a seven-figure channel.
Case study · Hearth Display
Hearth Display's performance had plateaued. CPAs were rising, the creative leaned on an outdated value proposition, and the team didn't trust that spend could scale into Q4 without efficiency falling apart.
Shopify revenue in one month (Oct → Nov)
Meta CPA
Meta orders
Record-low blended CAC through Nov–Dec
Meta CPA stayed 25–30% below pre-November levels through February. The gains outlasted the holidays.
Landing pages
A few of the landing pages I've directed or built myself. Use the arrows to flip through them.
PROVEN1 of 5
The Playbook
About
I'm the founder of Vecksel and a growth marketer who has spent my career scaling startups through paid social. I've managed $70M+ in paid media and helped drive $160M+ in revenue, from in-house roles like leading Meta at Nom Nom through its growth to a Mars acquisition, to six years of consulting for brands like hers, PROVEN and Noteworthy.
I started Vecksel because startups deserve senior-level growth thinking without a bloated agency retainer. When you work with me, you work with me. No hand-offs to junior account managers.
FAQ
Startups and scaling ecommerce brands already selling online and running paid social, who want to grow spend without losing efficiency.
Meta, TikTok and Google.
I direct creative strategy, write copy and brief and review designs and video. Production can be handled by your team, my network of designers and creators, or a mix.
You keep the action plan whether or not we keep working together. If you hire me within 30 days, the $1,500 is credited to your first month.
I reply to contact requests within 1–3 business days. Growth Audits start as soon as I have account access. Ongoing engagements usually start within 2 weeks of signing.
Yes. Book a 1:1 consult call and bring your questions. It's paid, focused time on your account, creative or growth plan, with no ongoing commitment. You leave with clear acquisition priorities and a testing roadmap, whether we work together or not.
Contact
Tell me what kind of help you're looking for. I usually respond within 1–3 business days.