Colleen Kelly, The Growth Chick™, is a growth marketing strategist who has designed and led digital advertising systems responsible for more than $150M in revenue for high-growth startups and scaling brands.

She founded The Growth Chick™ as a boutique growth consultancy built on a simple standard - marketing must drive measurable revenue.

The Growth Chick™ partners with founders and operators who want disciplined customer acquisition, not guesswork. Engagements focus on building repeatable growth systems rooted in performance advertising, rigorous creative testing, and conversion optimization.

Core Capabilities

• 
  Paid advertising strategy across Meta (Facebook and Instagram), TikTok, Google, and Pinterest
  
• 
  Direct-response messaging and performance creative development
  
• 
  Customer acquisition strategy and marketing roadmap design
  
• 
  Website and conversion rate optimization
  
• 
  Analytics infrastructure, tracking configuration, and revenue-focused reporting
  

Every engagement begins with defined revenue targets and measurable performance benchmarks. Strategy is implemented with accountability. Decisions are made using data - not trends.

The Growth Chick™ works with a limited number of clients at a time to ensure strategic focus and measurable results.

Education and Advisory

In addition to consulting, Colleen provides executive-level advisory and structured performance marketing training through workshops, webinars, and digital programs.

These programs are designed to build internal capability - not create dependency. Business owners leave with clear acquisition priorities, testing frameworks, and an actionable growth roadmap.

Whether through consulting or education, The Growth Chick™ helps businesses build repeatable growth engines that scale.

The Growth Chick™ designs and oversees disciplined customer acquisition systems built to drive measurable revenue growth.

Each engagement includes:

• Revenue target definition and CAC guardrails
  
• 8-week structured testing roadmap
  
• Channel allocation and budget strategy
  
• Defined creative testing velocity plan
  
• Weekly performance scorecard tied to business metrics
  
• Biweekly or monthly strategic review calls
  

Execution may be supported by a curated network of trusted performance marketers and creative specialists, with all work overseen for strategic alignment and measurable accountability.

This ensures senior-level growth leadership without agency overhead.

Advertising performance is managed against clearly defined business outcomes - not platform metrics alone.

Deliverables include:

• Custom Meta, TikTok, or Google acquisition strategy
  
• Campaign architecture and funnel structure
  
• Messaging and offer positioning framework
  
• Creative briefing documents for execution teams
  
• Ongoing performance analysis and optimization guidance
  
• Budget scaling recommendations based on profitability thresholds
  

Daily execution may be handled by vetted specialists, but all decisions are guided by strategic oversight.

Creative is the growth lever most businesses underutilize.

The Growth Chick™ provides structured creative strategy designed to improve advertising performance and unlock scalable customer acquisition.

This includes:

• Audience persona development and market positioning analysis
  
• Messaging hypothesis development rooted in customer psychology
  
• Structured creative sprint planning to ensure consistent testing velocity
  
• Performance analysis tied directly to revenue and CAC efficiency
  
• Ongoing roadmap to build a repeatable creative engine

Creative decisions are driven by data, not aesthetics. The goal is sustained improvement through disciplined experimentation and iteration.

For teams that want to build internal capability, The Growth Chick™ offers executive-level coaching in performance marketing and growth systems.

Advisory engagements may include:

• Paid advertising strategy oversight, including ad account audits and restructuring guidance
  
• Creative direction and testing frameworks
  
• Brand messaging refinement
  
• Landing page and conversion strategy
  
• Guidance on tracking, pixel configuration, and technical integrations
  

The objective is not dependency - it is competence.

Teams leave with structured acquisition frameworks, clearer decision-making processes, and the confidence to execute performance marketing at a high level.